“Culture, Conformity, and Emotional Suppression in Online Reviews” by Yili Hong, Ni Huang et al.

tarihinde yayınlandı

We doc the existence of online evaluate manipulation and present that the manipulation technique of companies seems to be a monotonically lowering operate of the product’s true high quality or the imply shopper rating of that product. Furthermore although consumers perceive the existence of manipulation, they will only partially right it based on their expectation […]